Thursday, December 19, 2019

Principles of Communication - 2622 Words

PRINCIPLES OF COMMUNICATION Communication is a two-way process of giving and receiving information through any number of channels. Whether one is speaking informally to a colleague, addressing a conference or meeting, writing a newsletter article or formal report, the following basic principles apply: * Know your audience. * Know your purpose. * Know your topic. * Anticipate objections. * Present a rounded picture. * Achieve credibility with your audience. * Follow through on what you say. * Communicate a little at a time. * Present information in several ways. * Develop a practical, useful way to get feedback. * Use multiple communication techniques. Read More: www4.uwm.edu/cuts/bench/commun.htm†¦show more content†¦ACHIEVE CREDIBILITY WITH YOUR AUDIENCE. Aside from the goal of achieving the attention of the audience, the speaker must also achieve credibility. It’s important to the speaker. If he doesn’t achieve his credibility, his audience would no longer be interested to the things he’s saying. And that’s gauche. Example situation: A speaker who’ll be delivering a speech about the campaign in maintaining a green nation is about to deliver his speech. He finally stands in front of his audience, he dressed formally, he knows about his audience, he knows his purpose, his topic, even planned to anticipate objections and present a rounded picture about his advocacy. He smiles confidently, that’s his way of achieving the credibility with his audience. FOLLOW THROUGH ON WHAT YOU SAY. Information that is shared especially when in front of the audience must be consistent. Any topics that are unnecessary must not be included in delivering a speech. Example situation: A guest speaker from a prominent political clan on Pampanga was invited on a conference attended by the law students in the Polytechnic University of the Philippines was at the middle of delivering his speech that was related to politics, of course. The speaker must attain consistency in his speech. Any unimportant statements will eliminate the interest of the audience. COMMUNICATE A LITTLE AT A TIME. It is important to maintain a relationship with the audience, it’s aShow MoreRelatedThe Principles of Communication1557 Words   |  6 PagesCommunication is an ever-developing topic in which human beings can express their feelings and emotions on a daily basis whether they were positive or negative in the most suitable way. According to Preja (2013) the term â€Å"Communication† can be traced back to the Latin word â€Å"Communis† which stands for â€Å"to be connected to† or â€Å"to be in a relationship with†. 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